KCRW Music Announcement, Station Announcement

Jack White Performs Live, Songs from his new album, Boarding House Reach

Jack White Performs Live, Songs From His New Album, Boarding House Reach

Friday, March 23, at 10:00 AM on KCRW’s Morning Becomes Eclectic

On Friday, March 23, at 10:00 a.m., Jack White will perform tracks from his new album, Boarding House Reach, on the day of its release, live on KCRW’s Morning Becomes Eclectic. This will be one of White’s first live radio sessions supporting the new record, and one of his first live performances in four years.

The session also includes an interview with Jason Bentley during which they discussed hip-hop’s influence on the new record and upcoming touring plans. White also shared how he got back to basics while recording Boarding House Reach.

“Your dream scenario when you’re younger, is if I just had a Stratocaster, this would sound so much better, if I just had this mic, it would sound so much better,” says White. “But, as I learned again what I was doing, those cheap microphones, the cheap equipment I had was very important to getting the sound, the soulfulness of what you’re trying to put down. It doesn’t matter about the microphone…You don’t really even need to know what your doing, you need to know why you’re doing it. You can be very bad at twiddling the knobs and the faders, and all of that, but if you know why you’re doing it – your attitude – is very much a large part of the game.”

Tune in to hear the live performance and interview at 10:00 a.m. PDT, on air, or at KCRW.com. Video of the interview portion will be available on demand at kcrw.com.

Morning Becomes Eclectic, hosted by KCRW Music Director Jason Bentley, is the station’s signature daily music program (9:00 AM – Noon) featuring new releases from emerging and established artists, underappreciated gems, live performances and interviews.

About KCRW
KCRW creates and curates a unique mix of content centered around music discovery, NPR news, cultural exploration and informed public affairs. We are driven by the spirit of LA and deliver in innovative ways — on the radio, digitally and in person — to diverse, curious communities around the corner and around the world. A community service of Santa Monica College, KCRW can be found on the air in LA, Santa Barbara, Ventura, Mojave, Palm Springs, San Luis Obispo, via the KCRW-developed smart phone app, and online at kcrw.com.

Twitter | twitter.com/kcrw
Facebook | facebook.com/kcrwradio
Instagram | instagram.com/kcrw
Google+ | plus.google.com/+kcrw
YouTube | youtube.com/user/kcrw