KCRW SETS GOAL TO DONATE 150,000 MEALS DURING SUMMER PLEDGE DRIVE
Radio Station Partners with Los Angeles Regional Food Bank for Second Time
SANTA MONICA, CA, August 16, 2012 – KCRW (89.9FM and KCRW.com) is pleased to announce they will again partner with the Los Angeles Regional Food Bank in an effort to fight hunger in the Los Angeles community. After partnering with the organization for their Winter Pledge Drive earlier in the year, the station set an ambitious goal to donate nearly twice as many meals during their Summer Pledge Drive which begins today.
“More than 1.7 million residents of Los Angeles County are food insecure and struggling to put food on the table for themselves and their families,” said Michael Flood, President and CEO of the Los Angeles Regional Food Bank. “These are people that experience the lack of food multiple times throughout the year. This may mean having to involuntarily skip meals, go hungry and for parents, forgo eating so their children have food. We are excited to join KCRW in battling this fight against hunger in our community.”
“KCRW has always been an organization that makes LA a better place to live. The Los Angeles Regional Food Bank is the same,” KCRW General Manager Jennifer Ferro said. “We are so happy to offer our members the chance to give up a gift for themselves and instead provide a gift of food to people truly in need in our region.”
When KCRW first partnered with the Los Angeles Regional Food Bank in January, supporters were given the option to donate meals instead of receiving a premium gift. For every $10/month donation to the station during the 9-day drive, 40 meals were in turn donated to the Los Angeles Regional Food Bank. KCRW was able to donate over 80,000 meals during that time.
The KCRW fall pledge drive runs through Friday, August 24. To support KCRW please visit www.kcrw.com/join.
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MEDIA CONTACT:
Alyssa King – KCRW
(310) 314-4627
alyssa.king@kcrw.org
About KCRW
KCRW 89.9FM, licensed to Santa Monica College, is an NPR affiliate based in Southern California. The Santa Monica-based nonprofit represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura Counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara Counties and the greater Palm Springs area. KCRW’s programming is internationally renowned and available worldwide via KCRW.com, including three streaming channels, 27 podcasts and archives of our locally-produced programs and live band performances. Hear KCRW music online, all the time, on the ALL music stream Eclectic24.