A New Digital Music Submission System for KCRW
The public radio station has created its own system to encourage submissions from independent artists.
SANTA MONICA, CA, July 24, 2012 KCRW (89.9FM and KCRW.com) is pleased to introduce MALCOLM, an online music submission system that assists independent artists in submitting their work to the Los Angeles-based public radio station. Proud to be one of few radio stations that still accepts and listens to demos and unsolicited music, KCRW is making an effort to better serve the up and coming artists that have built the foundation for KCRW’s groundbreaking music programming.
“Independent artists are more important than ever and we want to champion as many as we can, yet the volume of submissions we receive has grown exponentially. We were asking ourselves how we can better serve these musicians and we came up with MALCOLM,” said Anne Litt, Music Program Director. “It’s fast, easy, and allows KCRW to do what we do best – support and share artists’ work.”
The interactive website will allow artists to easily submit their music to KCRW’s tastemaking DJs for potential airplay and will become a hub for DJs to share music with each other internally as well.
For 15 years, KCRW has affectionately called the station’s internal record filing system MALCOLM and decided to transfer the nickname to the new, tech-saavy creation, which was developed by Systems Administrator Ron Gonzalez and designed by Sr. Interactive Producer Nathan Lubeck. It is currently in beta mode.
“Not only is this an environmentally-friendly move forward, but will help us discover great new music faster,” said KCRW DJ and Music Librarian Eric J Lawrence. “KCRW has been instrumental in helping start the careers of a wide range of musicians, from Beck to more recent bands such as Fitz and the Tantrums and Quadron. In many cases, the music was sent to us out of the blue and we pledge to continue this tradition by listening to as many submissions as possible.”
A Little More About MALCOLM:
· Artists can create their own profile – with a bio, photo and links to social media sites — and submit their best 3 tracks to KCRW’s secure and private server.
· They can designate which DJs/shows the music is best suited for.
· Artists will be notified via email when a comment or rating has been added to their profile.
· Instead of chasing each other down in the hallways of KCRW’s basement studios, DJs can share music with each other via this system.
About KCRW: KCRW 89.9FM is an NPR affiliate serving Southern California and licensed to Santa Monica College. The public radio station represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara counties and the greater Palm Springs area. KCRW’ s programming is internationally renowned and available worldwide at KCRW.com. KCRW offers an all-music channel, Eclectic24, an all news channel and on-air simulcast. . Podcasts and archives of our locally-produced programs and live band performances are available on our website, as well as on our smartphone apps for the iPhone, Android and Blackberry. KCRW’s acclaimed Music Mine app for iPad is dedicated to music discovery.
Rachel Reynolds– KCRW