KCRW LAUNCHES HD-2 CHANNEL
Second HD Channel to Broadcast KCRW’s Signature Music Programming “Eclectic24”
SANTA MONICA, CA, June 1, 2012 – KCRW (89.9FM and KCRW.com) announced today the launch of a second HD channel, which will make their 24-hour music channel, Eclectic24, available on HD radios across Southern California.
The newest HD channel is another example of KCRW’s growing commitment to providing listeners with choices in how they consume the public radio station’s programming. The free, full service HD channel will broadcast KCRW’s signature music programming, Eclectic24. Created by former KCRW music director and current DJ Chris Douridas, Eclectic24 is KCRW’s 24-hour music discovery center, offering an eclectic menu of artists and musical styles drawn from the playlists of the station’s talented stable of deejays.
“KCRW’s mission is to share the best of music, news and culture, with as wide an audience as possible and through whatever means available,” says KCRW General Manager Jennifer Ferro. “This technology allows us to deliver our excellent full-service music station, Eclectic24, to people where they spend a lot of time listening – through their car radio. We’re excited to add this new station to LA’s radio mix.”
Always progressive and embracing new technology, the launch of Eclectic24 on HD-2 is one of several initiatives KCRW has implemented over the past several months, including the highly acclaimed Music Mine iPad app. In January, KCRW was one of the first public stations to simulcast music and news streams on iHeartRadio in an effort to expand the reach of public radio.
Listeners can enjoy Eclectic24 on the KCRW HD-2 channel by using any HD enabled radio and tuning in to the station’s local frequency.* To learn more about HD radio please visit: www.kcrw.com/HD2
* The terrestrial station serves Los Angeles and Orange Counties at 89.9 FM, Ventura County at 89.1 FM on KCRU/Oxnard-Ventura, the greater Palm Springs area at 89.3 FM on KCRI/Indio-Palm Springs and Kern, and Northern LA Counties at 88.1 FM on KCRY/Mojave/Antelope Valley.
Alyssa King – KCRW