KCRW Introduces Live Streaming on
their YouTube Channel
The public radio station will live stream select Morning Becomes Eclectic performances.
(SANTA MONICA) September 17, 2013 — Los Angeles public radio station KCRW officially introduces live streaming on their YouTube channel starting today with UK buzz band King Krule. The station will stream select live performances from their signature music show Morning Becomes Eclectic.
KCRW’s YouTube channel currently hosts a collection of “greatest hits,” a wide selection of single song highlights from previously recorded performances. Recent additions include everything from the U.S. radio debut of Mercury Prize-nominated artist Laura Mvula, 16-year-old New Zealand sensation Lorde and the return of Franz Ferdinand.
“YouTube has been a successful platform for KCRW to share the greatest music moments in our studios, but now we have a chance to open up our unique programming to a massive audience,” said Director of Web & Mobile Development Nathan Lubeck.
The station, known for both its adventurous tastes and early support for future chart-toppers, is proud to present its HD, multi-camera video content to the YouTube audience, with its voracious appetite for music programming.
KCRW’s YouTube page currently boasts over 35 million views. The most popular single video – Gotye’s live version of “Somebody I Used to Know”, recorded months before it became a smash hit on commercial radio – has about 16 million views.
While the bulk of KCRW’s YouTube audience (40%) is in the U.S., they have significant viewership spread across other countries, including four views from inside Vatican City!
KCRW’s music programming is widely available including three mobile apps, KCRW’s iPad app Music Mine, aimed at music discovery, as well as live streaming via iHeartRadio, TuneIn, iTunes and beyond.
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Rachel Reynolds
Music Publicity Director
KCRW 89.9FM
1900 Pico Blvd.
Santa Monica, CA 90405
(310) 314-4625 DIRECT
rachel.reynolds@kcrw.org
http://twitter.com/RachelRkcrw
http://blogs.kcrw.com/musicnews/
About KCRW: KCRW 89.9FM is an NPR affiliate serving Southern California and licensed to Santa Monica College. The public radio station represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara counties and the greater Palm Springs area. KCRW’ s programming is internationally renowned and available worldwide at KCRW.com. KCRW offers an all-music channel, Eclectic24, an all news channel and on-air simulcast. . Podcasts and archives of our locally-produced programs and live band performances are available on our website, as well as on our smartphone apps for the iPhone, Android and Blackberry. KCRW’s acclaimed Music Mine app for iPad is dedicated to music discovery