KCRW (89.9FM and KCRW.com) is excited to announce the launch of its renowned music discovery app, Music Mine for iPhone. Already available on iPad and Spotify, Music Mine for iPhone takes the magic of KCRW’s curated music selection and puts it directly into the listener’s pocket.

KCRW has long been known as a station that breaks new artists and the app brings the same spirit of discovery to users. Songs are updated daily in tandem with KCRW‘s on-air playlists, which are hand picked by the station’s world-famous DJs. Music Mine was developed in partnership with the Public Radio Exchange (PRX).

“We have always imagined Music Mine would be launched on the iPhone, especially given its success on iPad and Spotify. Our goal is to make KCRW’s brand of music discovery as portable and accessible as possible, with a human touch,” says KCRW Director of Web & Mobile Development Nathan Lubeck. “It’s like having your personal KCRW DJ in your pocket.”

The app also includes full shows by DJs, video from in-studio performances from KCRW’s flagship music program Morning Becomes Eclectic and access to Eclectic24, KCRW’s acclaimed all music stream.

“KCRW and PRX share a vision for connecting talented artists with audiences beyond broadcast,” says Jake Shapiro, CEO of PRX. “Music Mine is a shining example of what stations with a passionate purpose and curatorial prowess can achieve in the competitive mobile market.”

The special format of Music Mine allows users who don’t have a lot of time to put together their own listening experience without being overwhelmed by options. Listeners who want to delve into the world of KCRW playlists, Eclectic24 and MBE in-studio live performance videos can do so, through an paired down Music Mine interface designed specifically for the iPhone.

“It’s time to dispel the traditional notions of what radio is, and start imagining what radio can be. It’s not just about tuning in anymore,” says KCRW Director of Digital Content Strategy Betsy Moyer. “KCRW is putting the power in the hands of the listener.”

Music Mine for iPhone is the most recent example of KCRW’s continued investment in digital programming and multi-platform distribution. Mobile app development and distribution partnerships are key aspects of KCRW‘s goal to be wherever the audience is. In the last year, the station has launched such digital-only programs as, This…Is Interesting hosted by Left, Right & Center’s Matt Miller and The Organist, a collaboration with San Francisco publishing house McSweeney’s. Partnerships with streaming services like iHeartRadio, Spotify and TuneIn has put KCRW in a unique position among public radio stations.

For more information on Music Mine for iPhone please visit: http://www.kcrw.com/about/musicmine-for-iphone

For more information on KCRW please visit: http://www.kcrw.com

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