KCRW’s Spotify App Music Mine Now Available in 12 Countries
SANTA MONICA, CA, August 9, 2012 – KCRW (89.9FM and KCRW.com) is pleased to announce the expansion of KCRW Music Mine app for Spotify to 11 new countries: Austria, Belgium, Denmark, Finland, France, Netherlands, Norway, Spain, Sweden, Switzerland, and the UK.
KCRW was the first U.S. radio station to launch a music discovery app on the Spotify platform when it was originally released in June. Since then, it’s become one of the top 10 most popular apps on the site. The app is available for installation from within the Spotify desktop client.
“The success of Music Mine for Spotify has inspired us to release this music discovery app to a larger international audience. More listeners can now find new music, pre-filtered by KCRW‘s DJs, and create their own Spotify experience,” said Anil Dewan, KCRW’s Director of New Media.
The New York Times recently highlighted KCRW’s dedication to utilizing a variety of digital avenues to reach a larger audience, including Spotify. The station’s programming is also available streaming via TuneIn, iHeartRadio, as well as KCRW-created apps for iPhone, Android and Blackberry. The Spotify app is modeled after KCRW’s critically-acclaimed iPad app, also called Music Mine, launched last fall.
KCRW Music Mine for Spotifydisplays up to 100 tracks at a time, handpicked by the station’s world famous DJ staff, and updated daily in tandem with our on air playlists. This special format enables time-crunched users to explore Spotify’s offerings from artists that have the KCRW stamp of approval.
KCRW leads the industry in expanding and adapting to new technologies and continues that tradition with MALCOLM, a new online music submission system that assists independent artists in submitting their work, allowing them to create a band page and submit three songs for consideration by KCRW’s DJs. www.kcrw.com/Malcolm
For more information on KCRW Music Mine please visit: www.kcrw.com/musicmine
CONTACT:
Rachel Reynolds – KCRW
(310) 314-4625
rachel.reynolds@kcrw.org
Graham James – Spotify
graham@spotify.com
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About KCRW:
KCRW 89.9FM, licensed to Santa Monica College, is NPR’s flagship station for Southern California. The Los Angeles-based nonprofit represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, Ventura Counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara Counties and the greater Palm Springs area. KCRW’s programming is internationally renowned and available worldwide via KCRW.com, including three streaming channels, 27 podcasts and archives of our locally-produced programs and live band performances. Hear KCRW music online, all the time, on the ALL music stream Eclectic24.