Events, KCRW Music Announcement

Morning Becomes Eclectic Live Broadcasts from Sonos Studio During SXSW

KCRW to Broadcast Morning Becomes Eclectic
Live from Sonos Studio

During SXSW Music March 11-15

Los Angeles public radio station KCRW will be broadcasting Morning Becomes Eclectic live from the Sonos Studio @ SXSW from March 11 to 15 from 11am to 2pm (Austin time) during the SXSW Music Conference.

KCRW was one of the first radio stations to ever broadcast remotely from SXSW and is thrilled to have a new home that is open to the public.

Sonos is committed to quality audio, innovation and music discovery, so this partnership is a natural fit, said Music Director and Morning Becomes Eclectic host Jason Bentley. “It also allows us to plant our flag in the middle of all the action at SXSW. People are welcome to stop by and pay us a visit.”

Like the Sonos Studio in Los Angeles, the Sonos Studio @ SXSW will feature a video installation, WiFi, film screenings, workshops and live bands. Band performances start Wednesday, March 13 from 3 to 8pm, and they will include; Poolside, Robert Delong, Sir Sly, Thomas Dybdahl, Chali 2Na, Kitten, and Robert Glasper.

SXSW badgeholders get priority access to the Sonos Studio, located directly behind the Convention Center at 608 Third Street, and it is open to the public during the day until it reaches capacity.

If you listen to KCRW on a Sonos speaker system, it is brought to you by TuneIn, who will be the supporting sponsor for KCRW’s on air broadcasts. In a continuing effort to make our content as accessible as possible, KCRW has found an ally in TuneIn, a service that offers access to thousands of streaming internet radio stations and millions of on-demand programs. KCRW continues to redefine what radio means in a world of evolving technology.

KCRW is hosting two official showcases
open to anyone with a festival badge or wristband (no RSVP needed) on Wednesday, March 13, at the Radio Day Stage from 3pm to 6pm (Jake Bugg, Devendra Banhart, Boy) and at Haven from 8pm to 2am (Toro y Moi, Ra Ra Riot, Atlas Genius, Flight Facilities, Tom Odell, Wild Belle)

KCRW is also sponsoring Filter Magazine’s Showdown at Cedar Street showcases, which are open to the public. RSVP here and make sure to arrive early.


About KCRW: KCRW 89.9FM is an NPR affiliate serving Southern California and licensed to Santa Monica College. The public radio station represents cutting edge radio at its best, presenting an eclectic mix of independent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara counties and the greater Palm Springs area. KCRW’ s programming is internationally renowned and available worldwide at KCRW offers an all-music channel, Eclectic24, an all news channel and on-air simulcast. . Podcasts and archives of our locally-produced programs and live band performances are available on our website, as well as on our smartphone apps for the iPhone, Android and Blackberry. KCRW’s acclaimed Music Mine app for iPad is dedicated to music discovery.

About Sonos: Founded in 2002, Sonos® is the leading manufacturer of wireless music systems. The Sonos Wireless HiFi System lets you stream all the music on earth wirelessly in every room of your home with control from your Android® smartphone, iPhone®, or iPad®. In addition to playing your personal digital music collection, Sonos gives you access to millions of songs and thousands of radio stations by partnering with AUPEO, Deezer, iheartradio, JUKE,, MOG, Napster®, Pandora®, Rdio®, Rhapsody®, SiriusXM Internet Radio, Slacker Radio®, Spotify, Stitcher SmartRadio™, TuneIn, Wolfgang’s Vault, and more. The award-winning Sonos Wireless HiFi System is available at more than ten thousand retailers in over 65 countries worldwide; or direct from Sonos at Sonos, Inc. is a privately-held company, headquartered in Santa Barbara, California with offices in Cambridge, Massachusetts, Hilversum, Netherlands, Shenzen, China, and Penang, Malaysia.

About TuneIn: TuneIn lets people listen to the world’s music, sports, talk and news from wherever they are, with over 70,000 AM, FM, HD and Internet radio stations and more than two million on-demand programs streaming from every continent across 200 connected devices. The company raised venture funding from General Catalyst Partners, Sequoia Capital, Google Ventures and Jafco Ventures, and is headquartered in Palo Alto, Calif.

Rachel Reynolds
Music Publicity Director
1900 Pico Blvd.
Santa Monica, CA 90405
(310) 314-4625 DIRECT