Los Heroes del NorteBiculturals, bilinguals, Hispanic Millennials. Those are a few of the buzzwords employed by television broadcasters determined to reach the growing Latino market — especially the acculturated twenty-somethings born and raised in the United States. Over the next couple of months, two new cable networks geared at this audience are set to debut.

First up is Fusion which is due to launch October 28th. Fusion is a joint venture of ABC News and the Spanish language network Univision. Ben Sherwood– President of ABC News in New York– describes Fusion this way:

It’s going to have news, it’s going to have fun, it’s going to have cojones and it’s also going to have a real measure of humor.

Fusion will be followed, in December, by the debut of El Rey, a channel aimed at young, English-speaking Latinos. Conceived, in part, by filmmaker Robert Rodriguez—of Spy Kids and Sin City fame– it will carry original scripted programs of the testosterone-friendly variety.

In advance of those launches, reporter Carolina Miranda reports for KCRW’s The Business her take on what’s working — and what isn’t — for the young Latino audience.

Carolina A. Miranda is an independent cultural journalist. Her work has appeared on NPR, Public Radio International and Time Magazine. Follow her on Twitter @cmonstah.

 

KCRW Radio App TuneIn Stitcher SoundCloud iTunes
Related Posts Plugin for WordPress, Blogger...

2 Comments »

  • What’s working for Latinos on TV? | C-Monster said:

    […] to my story here. For the full podcast of The Business, click […]

  • Megan said:

    Hopefully young Latino TV audience will find that show beneficial!! Although these days multiple languages TV programs significantly helping young generations learn foreign language quite nicely. Thanks.

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

BROUGHT TO YOU BY