There was a quiet unveiling last month of a new logo for the University of California system. Normally, a change of design or artwork goes with little reaction. But this change has caused quite a stir in the university community. Enough so that there’s now a push to have the logo removed.  A petition’s being circulated calling for the new logo’s “quick, painful death.”

KCRW’s Steve Chiotakis speaks with Libby Gill, a brand strategist in Los Angeles, on what goes into a successful – or unsuccessful design change.

 

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30 Comments »

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    The new logo looks like a frozen version of a computer symbol that means "the computer is doing something, please wait."

  • Another Logo a No-Go: Goodbye to UC’s New Look | Design & Architecture said:

    [...] an on online revolt against its new blue and gold stylized “UC” (discussed on this KCRW segment), university officials announced Friday that they are suspending further use of the offending [...]

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  • globalituniversity said:

    They really should have had more student input before moving forward with this new logo. It's not surprising there is a backlash, and its doubful that its even 'sudden'.

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