Venice is now home to 300 new high-tech companies, but that only accounts for half of the new, mainly Westside, phenomenon called “Silicon Beach.” The new companies mean new money, and with that a new row of restaurants on Rose Ave. You can hear more about how this is changing the funky Venice on  Which Way, LA?  Below, check out pictures of the “new” Rose. (Photos all taken by Bennett Stein).

Superba, a new restaurant on Rose, has been called “surfer-chic” by the LA Times.

This view from Venice Beach Wines shows that Rose is still developing.

Cervateca owner Oscar Hermosillo was one of the pioneering restaurateurs on Rose.

Gratitude serves vegan fare with a side of of spirituality.

Google has taken over the lease of the famed Venice Golds Gym.

Google has also moved into the Frank Gehry designed  ”binoculars  building” on Main Street, just south of Rose.

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6 Comments »

  • Danielle Charney said:

    I find this new development on AK totally depressing – I don't want the Silicon Valley here- they have ruined another area for those who cross the street at night in dark clothes texting while stepping in front of your car- may all these uncreative types who are destroying our beach areas leave- let us not hail the overdevelopment of yet another sleepy area as something good- it's not – when I heard the manager of Demand Media- partially owned by a woman in her 60's who has no interest in letting older people even get an interview- when half their target content market are boomers- talking about how "great this is"- those of us who have lived here a long time – dont' think so- enough – please leave and take your pretentious superficial world of materialism with you

  • Cristian said:

    Stop— please stop! You're crushing our amazing neighborhood. The technorati and nouveau-riche hipster set are driving housing costs through the roof. Juice now costs $8 dollars and no one bats an eye. $8 JUICE, sans booze! Venice is about art and activism and community and beach lifestyle. What happens when the artists and activists can't afford to live there? The Silicon Beach phenomenon has some benefits but nothing worth the cost of driving out the heart and soul of Venice.

  • Cynthia said:

    Ugh! More hipsters… stay in Silverlake where you belong.

    Venice is for flip flops, surfers and real artists who do art for the sake of art. Bad enough the pretentious Santa Monica crowd has moved south. Now we have to worry about techies who don't give a rats ass about the environment with all their "technical" upgrades. I know peeps in venice who don't even have a phone, let alone a smart phone.

    First Abbot Kinney was ruined, now Rose…Yikes.

    Leave us alone!

  • T Keef said:

    I grew up in the late 60s and 70s in Chicago. Gary Clark's music takes me back to a period when music was authentic and spoke to the people. The music back then represented what was going on in our lives and the world at that time. There are great musicians today but a lot of the music just doesn't_resonate with its listeners as the music did back then-or at least with myself. So a revival would be a welcomed change._T Keef

  • Tamra Fago said:

    well said! It happened downtown, where, in 1980, my loft cost 15 cents per sq. ft. In 3 months it went to $1.50. And now… gentrification pays its price..the artists whose vision created community and style, must move out!

  • proposal writer said:

    Santa Monica crowd has moved south. Now we have to worry about techies who don't give a rats ass about the environment with all their "technical" upgrades. I know peeps in venice who don't even have a phone, let alone a smart phone.

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