KCRW Partners with Spotify to Make Music Discovery Personal
KCRW Partners with Spotify to Make
Music Discovery Personal
The LA-based public radio station is one of only 25 U.S. partners and the only radio station to be included.
LA public radio station KCRW (89.9FM and KCRW.com) will be a featured partner in the new music discovery platform rolled out by streaming service Spotify early next year. KCRW is one of only 25 partners in the U.S. market and the only radio station to be included. KCRW was selected for its curatorial expertise.
The station will offer a number of playlists – themed lists like a “Rainy Day Music Mix” sit alongside continuously updated lists like “KCRW Music Blo g: Best New Music”, as well as the most played tracks on KCRW’s signature music show Morning Becomes Eclectic.
“Music lovers overwhelmed by choice have long turned to KCRW to guide the way and, thanks to partners like Spotify, we can now do what we do best on an international level,” said Betsy Moyer, Director of Digital Content Strategy.
KCRW’s Spotify app Music Mine is now available in 20 countries, most recently adding Ireland, Monaco, and Andorra. KCRW was the first U.S. radio station to launch a music discovery app on the Spotify platform. It is now one of the most popular apps on the site.
KCRW Music Mine for Spotify displays up to 100 tracks at a time, handpicked by the station’s world famous DJ staff, and updated daily in tandem with our on air playlists. This special format enables time-crunched users to explore Spotify’s offerings from artists that ha ve the KCRW stamp of approval. The app is available for installation from within the Spotify desktop client.
The station’s programming is also available streaming via TuneIn, iHeartRadio, as well as KCRW-created apps for iPhone, Android, and Blackberry.
For more information please visit: http://www.kcrw.com/spotify
Rachel Reynolds – KCRW
Graham James – Spotify
About KCRW: KCRW 89.9FM is an NPR affiliate serving Southern California and licensed to Santa Monica College. The public radio station represents cutting edge radio at its best, presenting an eclectic mix of inde pendent music, news, talk and arts programming. The terrestrial signal serves Los Angeles, Orange, and Ventura counties, as well as parts of San Diego, San Bernardino, Kern, and Santa Barbara counties and the greater Palm Springs area. KCRW’ s programming is internationally renowned and available worldwide at KCRW.com. KCRW offers an all-music channel, Eclectic24, an all news channel and on-air simulcast. . Podcasts and archives of our locally-produced programs and live band performances are available on our website, as well as on our smartphone apps for the iPhone, Android and Blackberry. KCRW’s acclaimed Music Mine app for iPad is dedicated to music discovery.
Music Publicity Director
1900 Pico Blvd.
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