We’re looking for experienced producers and multimedia artists with captivating stories, and inventive ways of pulling them off. We’re currently accepting pitches for stories of all kinds – radio, text, photography and multimedia.

THE PREP: Before you write your pitch, do some reporting. Research your subject. Make a few phone calls. Get a sense of the characters in your story. Be able to put the story in the context of the broader issue. Find out if the story has been covered somewhere else, and decide how your story would add something new to the conversation.

THE PITCH: A pitch should be two things: short and specific. The first sentence should tell us what your story is about. The next couple of sentences should go into a bit more detail. Who are the characters? Where does the story take place? How will you take us there? Finally, why is it so important that this story be heard? What’s at stake? Your pitch should be no longer than three or four sentences.

ALL SET? Email your pitch to ipp@kcrw.org. In the subject line, write “Pitch for _____” and fill in the blank with the KCRW program you’re pitching to.


– If you and your friends are talking or laughing about it, it’s worth pitching.

– LISTEN TO KCRW before you pitch. It really helps to be familiar with our programming. It especially helps to know the tone, style, and feel of the particular show you are pitching to.

– Don’t pitch finished pieces. Don’t get too invested before pitching. A pitch isn’t a complete story. It’s simply meant to whet our appetite.

– Know your timeline. Is your story timely? Is it significant? For how long?

– Don’t let a ‘no’ discourage you from pitching again. If we are consistently passing on your story ideas, we’d be happy to talk about why they aren’t working.

– Know the difference between a topic and a story. Topics, like immigration or poverty do not make a pitch. A good pitch starts with a good topic, but it needs shape and specificity to make it a story.

– Be ready to talk about money. If you pitch a story we love, we want to compensate you fairly for your work. Don’t be afraid to negotiate.


AIR (Association of Independents in Radio) Pitch Page

Some sample pitches from This American Life

Pitch Perfect: The Art of Editorial Persuasion from the Third Coast International Audio Festival

Transom: Notes from a Pitching Novice


  • Rachel

    Question: I have what I think is a great idea for a project. But I have no experience in Journalism. Would I need to have interviewees sign a waiver or other release to interview them?