We’re looking for experienced producers and multimedia artists with captivating stories, and inventive ways of pulling them off. We’re currently accepting pitches for stories of all kinds – radio, text, photography and multimedia.
THE PREP: Before you write your pitch, do some reporting. Research your subject. Make a few phone calls. Get a sense of the characters in your story. Be able to put the story in the context of the broader issue. Find out if the story has been covered somewhere else, and decide how your story would add something new to the conversation.
THE PITCH: A pitch should be two things: short and specific. The first sentence should tell us what your story is about. The next couple of sentences should go into a bit more detail. Who are the characters? Where does the story take place? How will you take us there? Finally, why is it so important that this story be heard? What’s at stake? Your pitch should be no longer than three or four sentences.
THE POST: Include the following in addition to your pitch:
1. What are the digital components of this story? Will you re-write a version for the web that includes any additional links, information, and photos? Is there a video or multi-media component? A social media component?
2. If applicable, include a possible airdate and news peg.
3. Include an estimate of how much time this story will take you, and if you plan on incurring any incidental expenses, for things such as travel or public record requests.
4. We’d also love to see a sample of your work. If possible, send us a link to the most recent thing you’ve done.
5. Let us know if you’re pitching the story anywhere else, or if you plan to pitch a different version of the story to another outlet.
DONE? Email your pitch to email@example.com. In the subject line, write “Pitch for _____” and fill in the blank with the KCRW program you’re pitching to.
SOME ADDITIONAL POINTERS:
- If you and your friends are talking or laughing about it, it’s worth pitching.
- LISTEN TO KCRW and know our programming. Be familiar with the tone, style, and subject matter of the show you are pitching to. Go here for a list of KCRW programs that accept pitches from independent producers.
-Know your game plan. Be specific about how you’re going to tell your story. What are the logistics involved? How are you going to overcome potential obstacles?
- Don’t pitch finished pieces. Don’t get too invested before pitching. A pitch isn’t a complete story. It’s simply meant to wet our appetite.
- Know your timeline. Is your story timely? Is it significant? For how long?
- Don’t let a ‘no’ discourage you from pitching again. If we are consistently passing on your story ideas, we’d be happy to talk about why they aren’t working.
- Know the difference between a topic and a story. Topics, like immigration or poverty do not make a pitch. A good pitch starts with a good topic, but it needs shape and specificity to make it a story.
- Be okay talking about money. How much do you need? Be willing to negotiate!
EVEN MORE INFO: