Blown-out budgets generating one box office flop after another may make the film industry seem a bit one-dimensional these days, but to Harvey Weinstein, head of The Weinstein Company, smaller, character-driven films are having a Golden Age moment. Even the ones he and his company have nothing to do with.

Recently, the producing mogul came to KCRW to record an episode of The Treatment, and shared with host Elvis Mitchell his strategy for helping more simple narratives thrive at the box office.

You don’t need a $250 million budget or dazzling special effects to draw an audience.  All you need is to “roll up your sleeves and go out and promote it.”  Whether it’s a heartwrenching story or a showstopping performance (he cites Blake Lively in “Savages” and Marion Cotillard in the upcoming “Rust and Bone”), an old-fashioned, soapbox approach is still the best way to get people up off the couch and into the theater.

To make his point, Weinstein effusively cited several examples of upcoming films he’s looking forward to that were neither produced nor distributed by The Weinstein Company. Is this some sort of reverse psychology marketing strategy? Could be. Or maybe Weinstein just really loves spreading the word about great movies, regardless of who sees the profits.

1. SAVAGES
directed by Oliver Stone
July 6th
Universal Pictures

2. CLOUD ATLAS
directed by Tom Tykwer
October 26th
Warner Bros. Pictures

3. ANNA KARENINA
directed by Joe Wright
November 9th
Focus Features

4. RUST AND BONE
directed by Jacques Audiard
November 16th
Sony Pictures Classics

5. THE HOBBIT
directed by Peter Jackson
December 14th
Warner Bros. Pictures

6. AMOUR
directed by Michael Haneke
December 19th
Sony Pictures Classics

7. LINCOLN
directed by Steven Spielberg
December 2012
Touchstone Pictures

8. THE GREAT GATSBY
directed by Baz Luhrmann
December 25th
Warner Bros. Pictures

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