Robert Brunner of Ammunition: The Secret Weapon Behind Beats Headphones

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Beats blue, pink, white

In all the talk surrounding the Apple-Beats $3 billion deal, people generally agree that Apple has purchased that elusive thing called “cool,” namely the headphones that have achieved the same must-have status as Apple products themselves, not to mention, from some, the same criticism: high design, high price.

And behind those cool headphones lies a person, specifically Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and chief designer for Beats by Dr. Dre since Jimmy Iovine and Dr. Dre founded the company back in 2006.