This week KCRW staffers were shown their new logo, which will start rolling out in the coming weeks. It’s a circular stamp created by branding company Troika and it is intended to be applied across the growing numbers of platforms you can now hear/read/watch KCRW. It comes on different color backgrounds according to type of show, news, music, talk, etc. (see end of page). Tell us what you think? See what Troika has to say, here. We think they did not read this article before putting pen to paper.
By the way, this was our old logo (above). Go to this link for even older KCRW logos.